Taco Bell has over 7500 locations in 32 countries. Research showed that their image was dated, inappropriate and long overdue for a change. As a result of increased competition Taco Bell decided to initiate a worldwide rebranding program.

Almost 1 year of research concluded that the Bell and Red Tile Roof were the strongest equities of the current brand. The retail and corporate branding program consisted of both retrofit and new signage for all locations and included the design of new building architecture and interiors, site planning, programming, as well as all support graphics.; including logo, promotional posters, press-kits and all packaging.

Corporate Identity applications  included business papers, signage, vehicles, and a comprehensive Graphic Standards Manual. Implementation took over 3 years and was highly successful, increasing market share and strengthening brand awareness.