Exxon, Global Retail Re-Branding

Although completed a number of years ago this design is still successful. This was a worldwide retail petroleum re-branding for 50,000 Exxon and Esso stations.

Service station exterior and interior architecture and graphics, packaging, uniforms, promotional graphics, and a 500-page graphic standards manual which was modified for the five geographic regions of the world.

The program was very comprehensive, requiring a staff of 15 people for over 4 years

Services Provided